Signature
Velvet Strawberry Cream
Light sponge, real strawberry compote, and a smooth cream finish that stays stable for events.
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Freshly baked daily, made to order
Celebration cakes that look stunning and taste even better
SweetCrumb is a London-based cake shop specialising in birthday cakes, wedding tiers, cupcakes, and seasonal treats. We focus on balanced sweetness, clear labelling, and reliable timelines so you can plan your event with confidence. Choose from our best-selling flavours, add a personal message, and pick up from our studio or request local delivery.
Reliable lead times
2 to 5 days typical
Ingredient clarity
Allergens listed
Pickup or delivery
London zones 1 to 3
Top pick: Salted Caramel Ganache
Rich chocolate sponge, silky caramel, and a soft crunch finish.
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Best-sellers made for real celebrations
Our shop menu is curated for events of all sizes: small gatherings, office birthdays, and milestone parties. Each product has a suggested serving range and clear storage guidance so it arrives and stays perfect. We keep designs timeless and photograph-ready, while flavours stay classic and crowd-friendly. If you are ordering for a group, our mixed cupcake boxes and mini cake duo sets are a simple way to offer variety without overbuying.
Food safety & freshness
We prepare batches in small runs, label allergens, and recommend transport and storage steps for each cake.
Crowd-pleaser
Mocha Hazelnut Layer
Coffee cocoa sponge with toasted hazelnut praline and a mellow ganache.
Browse sizes
Party box
Mixed Cupcake Collection
A balanced set of vanilla, chocolate, lemon, and seasonal flavours with neat, transport-friendly toppings.
Catering optionsCustom cakes with a clear process
Need a specific colour palette, a logo topper, or a tiered centerpiece? Our custom service starts with your event details, flavour preferences, and serving count. We then recommend size, structure, and finishing style that suits your venue and transport plan. You receive a written quote, a timeline, and a checklist for pickup or delivery. This approach keeps expectations transparent and helps ensure the cake arrives ready for photos and for slicing.
Behind the scenes 🎨
Clean finishes, stable tiers, and elegant piping for modern events.
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